The 2010 FIFA World Cup in South Africa was the most successful and largest ever sporting event held on the continent. Now that it is over, what should be done to capitalize on the momentum created in the sports entertainment sector? How can Africa monetize the tremendous athletic talent it produces and benefit from the 900 million pairs of eyes available to watch? This panel will examine the economic, developmental and social legacy of the 2010 World Cup in South Africa. It will explore a series of issues related to the migration of playing resources (and the extent to which this represents an opportunity or a challenge for the future of sports on the African continent). It will also look into the way the media’s reporting of sports has evolved over the last 20 years, how the industry is structured and finally, how media coverage of sports is sold and consumed by fans within Africa.
Paul Darby - Author: Africa, Football & FIFA
Gerard Akindes - Technical Coordinator, Ohio University
Sunil Gulati – President of the United States Soccer Federation